STRATEGIC PARTNERSHIPS
We work with brands who are looking to take their sustainability initiatives to the next level. Planet+Purpose Solutions™ helps organizations identify cause partners, trade associations, sustainability certifications and other strategic partnerships that further our clients’ goal of imbuing sustainability and purpose authentically and deeply within their brand. PPS has extensive experience engaging an organization’s business and consumer communities, creating a meaningful connection between brands and their stakeholders.
PROJECTS
Innersense Organic Beauty: Cause Partnerships
Project: Planet+Purpose Solutions™ worked closely with the Innersense Organic Beauty leadership team to understand their mission and purpose in order to identify cause partners, certifications and other strategic partnerships that would help them achieve their sustainability vision. An extensive review of potential collaborators and certifications led the brand to create meaningful partnerships that drive positive environmental impact through advocacy and action, including with 1% for the Planet, Women’s Voices for the Earth, California Coastkeeper Alliance, Certified B Corporation, and Plastic Bank.
Nuun: Guide to Radically Responsible Events
In working with Nuun, a leading clean-ingredient sports drink supplement brand, our team discovered a desire to not only lessen the brand’s waste footprint at brand-sponsored events but to bring a more sustainable mindset to competitive races around the country. As a natural extension of its Clean Planet initiative, PPS helped Nuun launch a partnership with the Council for Responsible Sport to support endurance race events across the United States in their efforts to reduce their environmental impacts. Our team also provides guidance on and manages select industry affiliations, environmentally focused certifications and retailer sustainability guidelines.
