PPS guides our clients’ Purpose and Sustainability storytelling. From drafting creative content for packaging, blogs, newsletters, articles and press releases to preparing presentations and impact reports, PPS helps clients raise awareness of their sustainability efforts by creating educational, inspiring and impactful content.
Innersense Organic Beauty:
People. Planet. Proactive.
Planet+Purpose Solutions™ drafted creative content and advised on marketing & social media plans to support Innersense Organic Beauty’s next-level sustainability initiative. From highlighting their deep commitment to sustainable and ethical ingredient sourcing to selecting cause partners and certifications that speak to the heart and soul of the brand to creating a sustainable packaging transition plan, we guided Innersense on their sustainability journey and how to give voice to their actions in an authentic, transparent way. The first blog in their People and Planet series received the second-highest engagement in the company’s history.
Aquarium Conservation Partnership:
First Step Campaign
As business strategy consultants to the Aquarium Conservation Partnership, Planet+Purpose Solutions™ worked with 22 aquariums across the U.S. to develop, adopt and implement progressive business commitments around reducing and eliminating single-use plastic in their operations. Our team developed tools to help ACP aquariums monitor, measure and regularly report on their impacts and facilitated the sharing of best practices among ACP members. In addition, our team drafted the content for ACP’s First Step Campaign Business Partner toolkit, which engaged over 500 businesses across the U.S. in a campaign to eliminate plastic straws.