"In the last few years, the desire to see programs, services, and investments that make a difference in the environment and the world are becoming an increasingly larger part of the CX conversation--Especially for large global brands."
"Walmart now epitomises the shift to ESG: in 2017 it launched an initiative called Project Gigaton to cut 1bn tons (or “a gigaton”) of emissions from its supply chain by 2030. It is one of the most ambitious sustainability programmes in corporate America. Can it work? And what does it imply for other retailers?"
"Consumers are projected to spend $150 billion on sustainable products by 2021. Focusing on transparency in the e-commerce space is increasingly important as millennials’ and Gen Z-ers’ spending power increases. Younger shoppers want to buy from brands and companies that are transparent and committed to making a positive social impact and are voting with their dollars against unsustainable brands."
"Why more brands are seeking out B Corp certifications - The organisation pushes brands to change their practices, and during the pandemic, more are signing up for its services. But only brands willing to embrace it voluntarily stand to gain."