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Marketing Week: Purpose Is Key
" Purpose will be central to rebuilding brands, post-Covid.
Business shouldn’t look the same after Covid – brands should recognise that purpose creates distinctiveness and will be key to future growth"
Global Strategy Group 2020 Report
"Now in its sixth year, Global Strategy Group’s Business & Politics study has become the authoritative voice on the role that companies play in the political and social discourse and how this impacts brand perception."
Forbes: E-Comm & Sustainability
"Consumers are projected to spend $150 billion on sustainable products by 2021. Focusing on transparency in the e-commerce space is increasingly important as millennials’ and Gen Z-ers’ spending power increases. Younger shoppers want to buy from brands and companies that are transparent and committed to making a positive social impact and are voting with their dollars against unsustainable brands."
Vogue Business: Fashion & B-Corp
"Why more brands are seeking out B Corp certifications - The organisation pushes brands to change their practices, and during the pandemic, more are signing up for its services. But only brands willing to embrace it voluntarily stand to gain."